We exhibited at EuroShop 2026, Hall 4 / Stand A58

EuroShop is the largest event bringing together store fittings, display, lighting and retail technology. It runs every three years, and the 2026 edition marked the fair’s 60th anniversary. For us that calendar means one thing: showing everything that entered the production programme over three years, all at once.

We built Stand A58 around the full set of display layers a store needs, rather than a single typology — a sequence running from units that stand alone in the aisle down to the small fittings that clip onto a shelf:

• Injection floor displays — load-bearing bodies that stand alone in the aisle.
• Bowl display stands — a bowl form that keeps loose and bagged product visible from above.
• Hang-on displays — units that grip existing shelving and open a second touchpoint outside the main category.
• Cardboard displays and wooden stands — placed side by side to show the material gap between a short campaign and a premium category.
• Wire baskets, tiered shelf units and small countertop displays.

Alongside these we gathered store equipment on a separate wall: hooks, shelf label holders, pusher systems and fasteners. On their own these parts draw no attention at a trade fair, yet they usually decide how long a display unit survives in the field. So they were shown both loose and fitted in place.

The line across the stand header was not a slogan but a summary of the production programme: “easy assembly, maximum visibility.” A display unit’s life is mostly decided on the way to the store, not inside it. A unit that will not fit a pallet, needs four people on site or requires tools to assemble reaches the shelf late — however good its design.

Most of the units we showed were built to that constraint: parts ship in a single box, snap together without tools and are filled straight out of the packaging. We walked through the cost side of the same logic step by step in the display stand production process.

A few subjects came up again and again over five days, both on our stand and in the aisles. We report them not as a trend study but as a summary of the questions we were asked:

1. 1Material is now the first question. Most conversations opened not with design but with which polymer is used and what happens when the unit reaches end of life. The comparison table is in display stand materials.
2. 2Modularity is expected even for one-off campaign units. Reusing the same body at a different shelf height for a second campaign changes the return on tooling investment directly.
3. 3Store equipment gets as much airtime as the stand itself. Pusher systems, label holders and hooks are no longer accessories added later — they are part of the first brief.

Because EuroShop runs on a three-year cycle, the next edition takes place 18–22 February 2029, again at Messe Düsseldorf. Until then you can follow the new typologies entering the production programme through our display stand pages and this announcement feed.