Key takeaways
Someone asking for the price of a cardboard stand usually expects a single figure. But a cardboard stand is made to the product and the retail space, so two projects can be priced differently even at the same quantity. That is why knowing what builds the price is more useful than a fixed “ready-made cardboard stand price list”.
| Item | Effect on price |
|---|---|
| Quantity | With no tooling investment, unit price falls fast as quantity grows. |
| Print method | Digital print suits low quantities, offset suits high quantities. |
| Size and cutting die | A new cutting die is prepared; a design close to an existing size cuts cost and lead time. |
| Shelf count and load | Shelf count is free in design; heavy products may need a load-bearing bracket or plastic shelves. |
| Structure of the design | Easy-assembly, dump bin, hanging, compartment and pre-filled families are built differently. |
The minimum quantity depends on the print method. We work from 150 units on digital print and from 200 on offset. Digital is preferred for low-volume launches and tests; offset for high-volume campaigns because it lowers cost per unit.
Cardboard has no one-off investment like an injection mould. Production from a cutting die needs no tooling investment and unit price falls fast as quantity grows. We explained how the cost structures differ from plastic in cardboard or plastic display stand.
Cardboard displays have no fixed size list; the great majority of projects are custom-designed for the product and the retail space. Three things set the size: the package’s own size, the width of the space, and the pallet layout. Choosing a size close to a cutting die we have made before shortens cost and lead time.
Shelf count, spacing and heights are set to the package size. Because no tooling is awaited, adding or removing a shelf in design brings no extra tooling cost. 15–20 kg per shelf is typical; for heavy products a load-bearing bracket is added under the shelf or the load-bearing shelves are made in plastic. That affects both the build and the price.
A cardboard stand needs no tools or glue to set up; one person does it in minutes. You can look at the easy-assembly structures on the easy-assembly cardboard stand page.
Four pieces of information are enough for an accurate quote: the product’s package size and weight, the quantity you want, the space the stand will stand in, and the campaign duration. In dry store conditions the typical campaign lasts 4–12 weeks; for damp spots we recommend a plastic body.
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They depend on quantity, print method, size, shelf and load design and the structure of the design. Because cardboard has no tooling investment, unit price falls fast as quantity grows. There is no fixed list price; the great majority of projects are custom-designed for the product and the retail space.
It depends on the print method. We work from 150 units on digital print and from 200 units on offset.
Cardboard displays have no fixed size list. If a size close to a cutting die we have made before is chosen, cost and lead time shorten; for that, sharing the package size and quantity is enough.
It is designed, the layout is turned into a die-cut form, campaign artwork is applied by digital or offset print, the parts are cut and prepared with lock-in joints, and the body is packed flat. It sets up in store with no tools or glue.
Three things set the timeline: design approval, the print method and the order quantity. Because cardboard needs no tooling, the first sample comes out markedly faster than plastic.
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